The History of the Brand
The NTI Brand was launched in 01 August 2011.
Objectives of brand Project
The project to develop a brand for the NTI Group had a number of objectives:
- To develop a brand which would represent a cohesive marketing image for the NTI and its subsidiaries
- To ensure a more joined up and effective approach to NTI promotion
- To create a brand which would allow economies of scale as public, private and commuters united behind a common approach
- To develop and enhance NTI and its subsidiaries reputation as a successful and dynamic world class transportation company
- To develop a brand which is relevant and competitive in the transport industry.
The meaning of the revamped visual communications system
In the case of NORTHWEST TRANSPORT INVESTMENTS (NTI) that’s 38 years to be precise. To remain relevant and indeed great, a brand must adapt to changing times and be trusted by its stakeholders. Trust comes from meeting and exceeding their expectations, over time. Thus, in its simplest expression, “a brand is a promise made, and a promise delivered”.
When looking at the Identity system of NTI, NWS (STARLINE) and ABS its is strongly emberded in the star concept. When researching more on the morning star, “mphatlalatsane naledi ya meso” which comes out at around 3-4 in the early hours of the morning there was some similar brand personality trades that we common. NTI(NWS) busses usually start operating in the early hours of the morning, at around 03:00 or 04:00 in the morning , thus linking it to the mphatlalatsane icon theme. This concept was then incorporated into the revamped identity system, which will form part of the organizations culture as it represents a new dawn and a new day for both our customers and ourselves.
The brand architecture of NTI
NTI Corporate Marketing
Marketing Department of NTI is the custodian of the NTI and its Subsidiary Brand. This brand and its associated elements are used in all outward facing activity. The national stakeholders – North West Provincial Government, Municipalities, Internal staff and commuters work closely with us and we ensure that all our activities complement the NTI vision and mission.
Using the NTI Corporate Brand
The NTI Brand draws its strength from the people and organizations who embrace it. The more organizations interact with the Brand, the more power it has to enhance the future of its investors, commuters and staff.
We have created a range of brand logo types and brand colours to suit a variety of needs. We provide access to our image library. Suppliers and media are free to use the images as long as they are promoting NTI in some way. The images can be used across a variety of media and marketing communications. Please review the terms and conditions of using our images
We provide facts and statistics on NTI and offer copy written articles to assist brand promotion
NTI corporate Publications
The Division: Strategic Communication produces various corporate and official publications for the NTI. This is over and above specialised publications for various departments, stakeholders and commuters.
Our main publication include the following: